The History


Naples’ Third Street District is steeped in history. Early visitors to the small town most frequently arrived by steamboat at the T-shaped Naples pier along the pristine shores of the Gulf of Mexico. Just 600 feet from the pier was the charming Naples Hotel, adorned with an iconic cupola topped with the American flag – a sight that would become a familiar hallmark of Naples for the next 150 years.

It was January 1889 when President Grover Cleveland’s sister, Rose, became the first of 20 friends and dignitaries to sign the guest register at the Naples Hotel’s grand opening. Genteel visitors from around the country and the world considered the Naples Hotel a preferred destination. Though the inn evolved throughout its time in the heart of the Third Street District, guests and neighbors alike enjoyed its spacious public areas for catching up on the news of the day and enjoying games, debates and parties.


The Vision

The Old Naples Hotel seeks to embrace the compelling history of this iconic and intimate inn by creating a hotel with neighborhood gathering spaces immediately south of the historic Olde Naples Building. The meticulous design captures the understated architectural vernacular, recreates the iconic cupola, and seamlessly integrates the hotel’s public spaces into the vibrant Third Street District for all to enjoy.

The vision for the Old Naples Hotel includes 109 luxury rooms and numerous amenities also open to neighbors: a café/bar with outdoor dining, courtyard, hotel sundry shop, spa, and a small retail commercial space on Third Street South.

The existing shopping center on the site will give way to the publicly accessible courtyard, hotel and amenities, with a reconstructed underground parking facility. Complimentary 24-hour valet parking service, coupled with no parking fees for hotel guests and retail patrons, will encourage use of the onsite underground parking facility.

The site plan eliminates numerous common hotel uses such as public ballrooms, banquet halls, full-service restaurants, lounges and meeting rooms, in order to reduce traffic generation and parking demand, and to better ensure neighborhood compatibility.

At the same time, the plan injects a dynamic land use into the Third Street South Shopping District, complementing the economic vitality of the existing, highly successful commercial mix of restaurants and retail uses while enriching the experience of district guests by providing an array of passive recreational opportunities with open spaces, gardens and verandas.

Architectural Renderings by Hart Howerton

Public Benefits


The public benefits of this approved project include:


  • Commitment to excellence in architectural design and workmanship for a 4-star hotel
  • 34,500 square feet devoted to usable open space – more than 37 percent of the land area
  • Minimum of 50 percent more water quality treatment under proposed storm water management plan than is required by code


  • 67+ percent reduction in traffic generation from existing 54,000-square-foot shopping center
  • Design for, and fair share contribution toward, right of way improvements to facilitate vehicular and pedestrian circulation through Gordon Drive/Broad Avenue intersection


  • Demand calculated for busiest hour of the busiest day of the year, assuming 100 percent hotel occupancy
  • 40 percent excess capacity available through valet parking plan
  • Free onsite valet parking for hotel guests and retail patrons to prevent offsite overflow
  • Net contribution of new parking spaces in the public right of way


  • The internally oriented hotel is the most benign permitted land use for commercially zoned land adjacent to single-family use; it insulates adjacent single-family residences use from the district’s commercial impacts; it transitions architecturally to single-family use; and it eliminates deliveries for a shopping center on Gordon Drive across from single-family residences
  • The project:
    • eliminates traditional ancillary hotel uses (e.g., ballrooms, banquet facilities and full-service restaurants), which adversely impact traffic, parking, and neighborhood compatibility
    • creates customers, rather than competitors, for restaurants and retail on Third Street
    • fits into the fabric of existing operational patterns on the street
    • enriches the visitor experience for those already in the District by providing a diverse array of passive recreational opportunities in usable open space, gardens and verandas on the property
    • reinforces the historical and cultural heritage of Old Naples and the Third Street South Shopping District

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